Questionnaire research on the employees’ emotions

Organizational DNA questionnaire belongs to so called introspective methods which means that people to answer questions need to look inside themselves. The question is whether thinking about our emotions and thoughts to answer a question prepared by somebody else gives us anything or not. Actually, the question is if any text can evoke (recall) emotions that are inside of us? And whether all people react the same for the same question? If we recall our emotions risen out of reading a book we do not have any doubts that a written text can evoke emotion, fury or anxiety. There are books that have been blamed for outbreaking a war (ex. ‘Uncle Tom’s Cabin’ is supposed to be the reason of Civil War). Questionnaire is also a literary genre. The difference is that as opposed to novel, poem or remembrance, in questionnaire we ask people to describe their feelings about a question we ask on a certain scale. Questions like: ‘Does your boss treat you as a man?’ or ‘Do you like people you work with?’ evoke employees’ emotions. Our job as researchers is to measure their answer adequately and interpret them.

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