Surveys and questionnaires
The surveys we conduct allow to conduct a complex analysis o processes which influence accounts' satisfaction and loyalty. If number of account allows, advanced statistical methods like critical path analysis or regression analysis allow to discern factors which have impact on customers. In other cases advanced qualitative analysis give similar results.

Surveys in the context of CRM allow to describe:

  • level of accounts' satisfaction with aspects of products or services,
  • level of accounts' general level of satisfaction and loyalty,
  • the relationship between particular features of a service or a product with general satisfaction.

Our studies are always tailored to particular strategic situation of a company. The tools are always consulted with our clients to make sure they cover the area the company is interested in. Also the delivery of the surveys may have different character.

  • on-line surveys,
  • survey forms sent by e-mails
  • paper surveys
  • telephone surveys
  • personal interviews
We analyze the data ourselves or assist in preparing the report by the client company/s unit.