Of course, but they seldom do. It is easy. B2B relations research is a pretty advanced management technique. Organizations have to grow up to it. Only when they are bigger they realize how important the relations are. This makes them even bigger. So paradoxically answer to the title question could be: “no because if you initiate B2B research you are already the bigger partner, at least in relation with this partner”. Once our savoir-vivre counselor Kamyczek was once asked who should first say “Good morning”? The answer was clever as usual – the one who has better manners. It is similarly with the initiative who should initiate the research.