Conducting focus group interview both with business partners and employees requires a moderator that fulfills several difficult conditions – he needs to love people, accept them as they are, be curious about their opinions and way of thinking. That is the way a moderator as a listener can gain confidence and makes people say what they think. A good moderator can achieve this goal in 10-15 minutes. If a moderator works only to earn some money and does not have positive attitude toward others the material he will collect during FGI is not worth much. Using FGI also requires ensuring that participants will not loose their jobs due to their honest opinions. It may happen that even if the board supports our activities, the middle level manager has a grievance against employees for what they said about his doings. Of course interview has to be prepared well and you can read about it in my book.

Ryszard Stocki

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