Our motto "Organizations are humans" has its advantages, as people are the most important element of organizations, but it is not entirely true. As for the "genetic" nature of organizations the motto should sound something like "Organizations are animals". When I try to explain this joke, I usually compare the work of a diagnostician to that of a veterinarian (and not that of doctor!). Why? Because every company is not a member of the same species - it IS a different species. My intuition born out of experience with many organizations has been confirmed by people like Prahalad i Bettis or Drucker. In Poland, at least Obłój and the author of these words have focused their attention on this basic fact.

It that's the case, this genetic character of organization must be studied every time. Organizational DNA is a questionnaire that provides with all the basic information we need about what is going on in the company; this is our way of reading its code. But the DNA metaphore has its limits - while you cannot change the genetic code of living organisms within their lifetime, it is absolutely possible in case of organizations. Organization is more of a process than matter, but that is a different story.

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