Every Chief Marketing Officer with a considerable experience and success history in developed countries can prove entirely helpless in Poland. Instead of driving the sales of the products, he or she can drive the company to disaster.

Corporations want to sell. Taking that simple fact into consideration it would make perfect sense to send someone with a good marketing record to sell products in Poland. Yet, the results might be opposite to expectations due to the difference in sales culture development. It is very hard to adpat sales strategies from one cultural level to another. Usually, is requires the understanding of both cultures and the means of transcending the borders between them. These compentencies are, unfortunately, very uncommon and underestimated.

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