Employees' satisfaction research and trust - totalparticipation.com

When conducting research on employees' satisfaction, very often people do not take into consideration the importance of employees' trust who need to take part in research. It may happen that in spite of the fact that they keep up with the rules the employees do not respond honestly but in accordance with their naive theory of what the research results should be like.

This kind of phenomenon was discovered in social research some time ago. It turned out that the respondents suspected what was the hipothesis posed by the researcher and later on they tried to confirm this hypothesis (if they like the researcher) or to deny it (if they find him or her suspicious).In the research on employees' satisfaction we face similar effect. I can see that very often when business practices and the general atmosphere in the company are different than those seen in the results. Then we wonder where these low or high results came from. For example, when the questionnaire is conducted within the framework of some competition the employees may have a tendency towards overestimating the results just to improve the position of the company. What may be troublesome later on is to use the same results in the internal purposes.

It is good to make sure before conducting any research whether the employees look kindly on the board actions. If they do not it is useless to start the research but to focus on trust building.

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