In B2B relationships facts are very important for estimating the real situation of the partner and the business risk associated with transactions. We conduct several kinds of interviews in which the strong and weak points of the relationship and the partner can be revealed.

• First of all we try to reach the critical episodes - situations that occured and tell us about what is happening.
  
• Secondly our interviews are based on the business process. Before the interviews we ask our account to describe the process and make the script of the interview on the basis of the dynamics of the process. It is important for further conclusions and corrections in the relationships.
• Thirdly, we ask everyone the same questions, so comparisons are possible.