The main root of business risk in partnership relations is projecting one's own business maturity level onto the partners. In B2B relations and capital goods the real user (beneficiary) is very often far from the  decision maker. The amount of the beneficiaries’ knowledge passed on to the decision maker depends on the quality of information flow within the company, which is closely related to the corporate maturity (the flow is only a symptom of deep strategic integration of the company).

• If the information flows without obstacles the two roles are very close, and we have a situation similar to that of consumer goods, where the decisions maker and the beneficiary are the same person.
• Larger and hierarchical organizations with top-down information flow the beneficiary may not have any opportunity to pass on the information concerning quality drivers, complaint  handling, etc.  The decision makers expectations do not reach the decision makers. 
  

The product we offer is a specific business literacy audit of selected set of business partners. The data are used to create detailed customers’ profiles which together with their interpretations present how the real B2B prosess and it’s future perspectives may look like.